Company Culture is gaining more and more attention, but a company’s culture is way more than ping-pong tables, and salad bars. Company culture translates into who you attract towards your business, both as employees and as customers. Company culture can make or break you. …

Top 5 tips on how to maintain your team spirit. — Team culture is always a challenge. Why? Because we are all humans trying to get the most out of this life. We are layered with our own world of thoughts, emotions and experiences. …

How long is a startup a startup? How many employees, how much funding, how many offices before you graduate from startuphood? You are going to hear a thousand different answers for these questions: 3 years, 80 employees, 2 offices or more, more than 20M in revenues. But for us, a…

Culture has become the talk of the town when talking about corporations, mid-size companies and startups. But culture is much more than ping-pong tables and comfortable chairs. We believe brands are built on strong, purpose-driven cultures. The closer culture and brand remain together, the higher the chances of success for…

#cancel If you have watched Netflix in the last year, you might have noticed some characters dropping dead mid-season or without any plot logic. Kevin Spacey stopped being the main character in House of Cards, and Danny Masterson’s character in The Ranch got in his motorcycle and drove off the show…

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between…

As with many major foundational changes in our lives, habit changes soon follow. Think of welcoming a newborn baby — sleeping in until 10:30 am is no longer an option, but rather a dream from the past. Or moving out to start college — no more relying on mom or…

The last months have seen unprecedented challenges; not only for individuals around the globe but also for many brands. With many businesses in turmoil, revenues drastically dropping and employees going into short-time work, brand-building as so often is among the activities that have to take the back seat with the…

The future of social media today Social media is rapidly changing today, the use of these platforms by both brands and users has almost no resemblance to the early days of social media. What will the future of social media look like? What are users expecting from their brands online presence? How are the user/brand/social media…