By Paula Espinosa Valarezo

Only a few steps away from Poccistraße station, there is a beautiful and old mint green building, and in its third floor the SERIOUS.BUSINESS offices/party locations lay. It’s a small office, with an open floor plan, colorful posters and an inflatable unicorn head; outside a big terrace with fairy lights, a space that remains warm even in the colder months in Munich. Then there is the people, the founding team, but that’s a longer story:

It seems impossible to imagine those five people meeting by chance in a classroom in Stockholm, yet at the same time…

Illustration by Jara Velasco

Company Culture is gaining more and more attention, but a company’s culture is way more than ping-pong tables, and salad bars. Company culture translates into who you attract towards your business, both as employees and as customers. Company culture can make or break you. It is what differentiates stronger brands, and market leaders from brands you won’t remember in a month.

Company culture is the heart and the brains of an organization.

Culture happens anywhere where people spend time together: from nations, to football fan clubs, to groups of friends. So, of course, companies have cultures as well, and culture…

Top 5 tips on how to maintain your team spirit.

Team culture is always a challenge. Why? Because we are all humans trying to get the most out of this life. We are layered with our own world of thoughts, emotions and experiences. So, whether you are in a team that works together in the same space or mainly through digital channels– the challenge remains the same…

In the end a good team culture comes down to three core elements:

• Feeling Needed

• Feeling Competent

• Feeling Loved

Here are some lovely tools and mindsets we at Serious.Business believe are the key to our successful team culture. …

Photo by Proxyclick Visitor Management System on Unsplash

How long is a startup a startup? How many employees, how much funding, how many offices before you graduate from startuphood? You are going to hear a thousand different answers for these questions: 3 years, 80 employees, 2 offices or more, more than 20M in revenues.

But for us, a startup is a startup for as long as they maintain a startup culture.

There is something special about working in a startup. There is something special about the small team, the even smaller spaces, and the uncertainty of whether or not it’s going to make it.

That something special is…

Culture has become the talk of the town when talking about corporations, mid-size companies and startups. But culture is much more than ping-pong tables and comfortable chairs. We believe brands are built on strong, purpose-driven cultures.

The closer culture and brand remain together, the higher the chances of success for any organization. A well-built culture combined with an intelligent and transparent brand strategy will allow you to bring your brand alive for customers, employees and partners.

Companies that invest in creating a strong culture are more likely to perform better, bounce back faster, and be more successful over time …


If you have watched Netflix in the last year, you might have noticed some characters dropping dead mid-season or without any plot logic. Kevin Spacey stopped being the main character in House of Cards, and Danny Masterson’s character in The Ranch got in his motorcycle and drove off the show. The truth is they got “cancelled”.

Cancel Culture or call-out culture is a collective movement that wants to “cancel” a person, a group, or a brand because of actions, comments or decisions they have made, by boycotting them; stopping them from getting attention, roles, etc. or in the case of…

[Image Credit: Photo by Josh Withers on Unsplash]

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital generation: they are hyper-connected and their access to information is almost limitless. Nonetheless, Gen Zs are more than just Snapchat and Tik Tok. So, what is this generation actually all about?


Gen Zs are so hard to define because they don’t…

As with many major foundational changes in our lives, habit changes soon follow. Think of welcoming a newborn baby — sleeping in until 10:30 am is no longer an option, but rather a dream from the past. Or moving out to start college — no more relying on mom or dad to get your knickers cleaned. Even getting a new haircut can cause habits to change — setting aside an hour in the morning to primping your locks can turn into 30 minutes of extra snoozing. So, it’s, of course, no different when looking at the COVID-19 global pandemic.


Illustration by Frank Sandres

The last months have seen unprecedented challenges; not only for individuals around the globe but also for many brands. With many businesses in turmoil, revenues drastically dropping and employees going into short-time work, brand-building as so often is among the activities that have to take the back seat with the dwindling resources. However, we believe there is a strong case that branding is now more important than ever. The way your brand chooses to act during the next 6–12 months can determine where your business is headed for the next decade.

Read on to understand how brands can come out…

Photo by Thought Catalog on Unsplash

The future of social media today

Social media is rapidly changing today, the use of these platforms by both brands and users has almost no resemblance to the early days of social media. What will the future of social media look like? What are users expecting from their brands online presence? How are the user/brand/social media platform relationships going to change? There are approximately 3 billion users in social media networks worldwide, all of them with ideas, interests, and values they want to see reflected and expanded in the platforms they use. How can brands and platforms serve 3 billion individuals?

On the 1st of July…

Serious Business

Serious Business is a forward-thinking branding & digital creative agency — We help purpose-driven startups to become market leaders.

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