By Paula Espinosa Valarezo

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Only a few steps away from Poccistraße station, there is a beautiful and old mint green building, and in its third floor the SERIOUS.BUSINESS offices/party locations lay. It’s a small office, with an open floor plan, colorful posters and an inflatable unicorn head; outside a big terrace with fairy lights, a space that remains warm even in the colder months in Munich. Then there is the people, the founding team, but that’s a longer story:

It seems impossible to imagine those five people meeting by chance in a classroom in Stockholm, yet at the same time, there is a sense of destiny in this team. …

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Illustration by Jara Velasco

Company Culture is gaining more and more attention, but a company’s culture is way more than ping-pong tables, and salad bars. Company culture translates into who you attract towards your business, both as employees and as customers. Company culture can make or break you. It is what differentiates stronger brands, and market leaders from brands you won’t remember in a month.

Company culture is the heart and the brains of an organization.

Culture happens anywhere where people spend time together: from nations, to football fan clubs, to groups of friends. So, of course, companies have cultures as well, and culture lives in the people that form a company. …

Top 5 tips on how to maintain your team spirit.

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Team culture is always a challenge. Why? Because we are all humans trying to get the most out of this life. We are layered with our own world of thoughts, emotions and experiences. So, whether you are in a team that works together in the same space or mainly through digital channels– the challenge remains the same…

In the end a good team culture comes down to three core elements:

• Feeling Needed

• Feeling Competent

• Feeling Loved

Here are some lovely tools and mindsets we at Serious.Business believe are the key to our successful team culture. …

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Photo by Proxyclick Visitor Management System on Unsplash

How long is a startup a startup? How many employees, how much funding, how many offices before you graduate from startuphood? You are going to hear a thousand different answers for these questions: 3 years, 80 employees, 2 offices or more, more than 20M in revenues.

But for us, a startup is a startup for as long as they maintain a startup culture.

There is something special about working in a startup. There is something special about the small team, the even smaller spaces, and the uncertainty of whether or not it’s going to make it.

That something special is the startup culture. And not every startup has it. Actually, a lot of first-time entrepreneurs neglect to dedicate enough time to truly define the culture of their organization from the very beginning; and that decision will come back to bite them. …

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Culture has become the talk of the town when talking about corporations, mid-size companies and startups. But culture is much more than ping-pong tables and comfortable chairs. We believe brands are built on strong, purpose-driven cultures.

The closer culture and brand remain together, the higher the chances of success for any organization. A well-built culture combined with an intelligent and transparent brand strategy will allow you to bring your brand alive for customers, employees and partners.

Companies that invest in creating a strong culture are more likely to perform better, bounce back faster, and be more successful over time . But not only that, brand culture will also drive customer advocacy, attract talent that will add to your culture, and will build longer and key partnerships. …

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If you have watched Netflix in the last year, you might have noticed some characters dropping dead mid-season or without any plot logic. Kevin Spacey stopped being the main character in House of Cards, and Danny Masterson’s character in The Ranch got in his motorcycle and drove off the show. The truth is they got “cancelled”.

Cancel Culture or call-out culture is a collective movement that wants to “cancel” a person, a group, or a brand because of actions, comments or decisions they have made, by boycotting them; stopping them from getting attention, roles, etc. or in the case of a company by not buying from them anymore. …

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[Image Credit: Photo by Josh Withers on Unsplash]

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital generation: they are hyper-connected and their access to information is almost limitless. Nonetheless, Gen Zs are more than just Snapchat and Tik Tok. So, what is this generation actually all about?


Gen Zs are so hard to define because they don’t want to be defined. …

As with many major foundational changes in our lives, habit changes soon follow. Think of welcoming a newborn baby — sleeping in until 10:30 am is no longer an option, but rather a dream from the past. Or moving out to start college — no more relying on mom or dad to get your knickers cleaned. Even getting a new haircut can cause habits to change — setting aside an hour in the morning to primping your locks can turn into 30 minutes of extra snoozing. So, it’s, of course, no different when looking at the COVID-19 global pandemic.

A significant shift in how we live our lives is happening before us, which is going to have (already having) major implications to our past, present, and future habits. Therefore, we decided to roll up our sleeves and do some research — from a distance, of course. We became curious to see how this shift is presenting itself in different people’s lives and whether there are any noticeable patterns. Research is an important practice here at Serious Business, as it gives us credibility to our sometimes far out hunches and it provides us with colorful insight to gain better clarity of our clients’ goals. With cases such as this one, research provides us with an intriguing opportunity to get a handle on what is happening in the world and provide us with a source of inspiration. …

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Illustration by Frank Sandres

The last months have seen unprecedented challenges; not only for individuals around the globe but also for many brands. With many businesses in turmoil, revenues drastically dropping and employees going into short-time work, brand-building as so often is among the activities that have to take the back seat with the dwindling resources. However, we believe there is a strong case that branding is now more important than ever. The way your brand chooses to act during the next 6–12 months can determine where your business is headed for the next decade.

Read on to understand how brands can come out of this crisis stronger. …

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Photo by Thought Catalog on Unsplash

The future of social media today

Social media is rapidly changing today, the use of these platforms by both brands and users has almost no resemblance to the early days of social media. What will the future of social media look like? What are users expecting from their brands online presence? How are the user/brand/social media platform relationships going to change? There are approximately 3 billion users in social media networks worldwide, all of them with ideas, interests, and values they want to see reflected and expanded in the platforms they use. How can brands and platforms serve 3 billion individuals?

On the 1st of July, Coca — Cola, Starbucks, Microsoft and hundreds of other companies started a Facebook boycott denominated #StopHateforProfit. And with it came a ton of questions about the future social media, and the relationships between brands and social media platforms. #StopHateforProfit means that these companies will pause all advertisement on Facebook (some took this initiative to other platforms like Instagram and Youtube as well) for the month of July. Following the Black Lives Matter protests this May, these companies argue that Facebook has done nothing to stop the incitement of violence against #BlackLivesMatter protesters. They have categorized as “trusted news source” publications like Breitbart News, and they have not taken action against voter suppression on their platform. And they believe brands can actually pressure Facebook to take action now. …


Serious Business

Serious Business is a forward-thinking branding & digital creative agency — We help purpose-driven startups to become market leaders.

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